3 Clicks to Give is a web-based software program that allows hospitals and other non-profit organizations to develop and conduct their own personalized, virtual fundraising drive. 3Clicks provides hospitals the unique ability to not only reach out to their donors through the Web, but to customize fundraising campaigns and create an online catalog of preferred donation items. Donors to hospitals are typically generous, but do not always know what type of items they should donate. Too frequently, with the best of intentions, donors provide toys and other items that the hospital simply cannot use such as toys that have removable pieces not appropriate for small children. And there are a multitude of items that the hospital needs that the average donor would not think to provide such as therapeutic toys or family support programs.

How Does 3Clicks to GiveTM Work?

To the donor, 3Clicks to Give works just like their favorite online retailer. The donor browses your catalog, adds items they would like to buy for your organization to their shopping cart, and checks out—in just three clicks! A tax-deductible receipt is automatically generated along with a thank you message to the donor from the beneficiaries of their donation.

It’s the back-end that makes this software truly unique. Different departments in your organization select the items that their area needs and add them to your virtual fundraising catalog. The quantity needed for each item is listed so that when, for example, enough teddy bears are received the teddy bear is no longer available for donation, encouraging donors to select from other items that your organization needs.

When a donation is made, the proceeds go into your accounting system and are reserved for the donated item. A member of your staff then purchases the necessary items when they are needed, and submits a receipt to be reimbursed from the donation pool. This flexibility allows you to secure items exactly when they need them, eliminating the need for physical storage space.

What Makes 3Clicks to GiveTM Different?

Most nonprofit organizations have made it easy for people to donate money online.  3Clicks to Give empowers donors to choose the items they would like to buy for an organization, creating a more personal bond between the donor and the beneficiaries of their donation.  too frequently, with the best intentions, donors provide items that simply can not be used—such as toys that have removable pieces not appropriate for small children. And there are a multitude of items that organizations need that the average donor would not think to provide—such as therapeutic toys or family support programs.

With 3Clicks to Give, charitable organizations can choose the items that they need for their programs. Donors can select from a catalog of toys, books, therapy items, or even sponsor children's birthday parties—ensuring that the beneficiaries receive exactly what they need and that donations are never wasted.

How Will 3Clicks to GiveTM Help My Organization?

3Clicks to Give is a web-based software program that allows an organization to develop and conduct its own personalized, virtual fundraising drive.  You will have the unique ability to not only reach out to your donors through the Web, but to customize fundraising campaigns and create an online catalog of preferred donation items.  Information on donations obtained through 3Clicks to Give can be integrated with your existing donor management system to help you grow your database.

Streamline and Simplify Fundraising and Donations

3Clicks to Give streamlines and simplifies the traditionally labor-intensive toy drives and other fundraisers. Using the toy drive example, hospitals would typically have to set up collection points for the toys and have personnel available to collect and sort all of the toys. Plus they need a way to store any toys that are not given away immediately. With 3Clicks to Give, hospital personnel are able to purchase the items that they need, when they need them, and get reimbursed by the donations made through the software.  This eliminates the need to store any excess donations.

Integrate with Your Donor Management System

3Clicks to Give offers hospitals the unique ability to take donations online and integrate that donor information with their donor management system, such as eTapestry™. When a donor makes a donation online, 3Clicks to Give ties in to the donor management system and updates the donor database. Since donations made through 3Clicks to Give are recorded in the hospital’s donor management system, hospital can track the success of online campaigns and target donors that give through the Web. And hospitals can grow their donor database by collecting the registration information from the online donors and storing them in the donor management system.

Eliminates Non-useable Items

With 3Clicks to Give, hospital personnel determine they items available for donation. Donors select items from the catalog created by the hospital, ensuring that the hospital only receives toys and other items that they can use. Compared to traditional toy drives, 3Clicks to Give prevents the hospitals from having to find another outlet for items that they cannot use.

Opens Philanthropy to Wider Audience

The Internet is the easiest, most cost effective way to reach a wide audience. With 3Clicks to Give, hospitals can run email campaigns to promote online giving, at the same time greatly reducing campaign costs and making it easy for donors to give in just three clicks. Plus with the ability for users to set up their own giving campaigns through My 3Clicks, hospitals enjoy the benefits of viral marketing. Users can create their own campaign that contributes to the hospital’s goal, exponentially increasing donations. The original donor sends a request to friends and family to contribute to their drive, personalizing the drive and inspiring more donations.

Promotes teamwork within departments

3Clicks to Give, hospital departments can work together to create the product catalog. Varying departments may need the same items. With 3Clicks to Give, high-profile departments, such as pediatric oncology, can share benefits with other departments that are frequently overlooked.

Invests Employees in Fundraiser

3Clicks to Give involves hospital employees in the donation process.  Frequently the philanthropy arm of a hospital is not directly tied to the day-to-day needs of the hospital staff. With 3Clicks to Give, the hospital staff identify what they need and when they need it, closely tying them in to the philanthropy process and directly benefiting the work they do every day.
 

e-Philanthropy Trends

"46 percent of all new gifts in FY06 were given via [WYNC Radio's] online pledge page."

The NonProfit Times
March 15, 2008
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